HR’s Social Media Responsibility

Social media—heavy emphasis on social, almost none on media—is a part of our lives. Yes, even the older generations who may not be active on any social platforms recognize the significance of person’s digital presence. However, they limit it to the maxim that social media is for personal use. That’s the easy out: keeping it on a personal level. It is for individuals to share their lives, not for businesses to waste time (and money) in some alternate domain of pictures of food and vacations. It’s not like it is called business media.

Enterprise Viewpoint article by John Lindquist